Montréal, April 21, 2009 – To celebrate its 30th anniversary, the Opéra de Montréal has mandated Inpix to devise its Web strategy and redesign its Internet site.

The 2009–2010 season marks the 30th anniversary for a leading institution on the Montreal cultural scene: the Opéra de Montréal. To celebrate this anniversary in style, the Opéra de Montréal has called upon Inpix’s expertise in interactive strategy and communication. The goals: to create an experience in keeping with the institution, its prestige and its programming; to make online purchasing easier; and to provide the means to develop a special rapport with opera-lovers.

“The Opéra de Montréal is a prestigious institution that helps put Montreal on the map internationally. Its Web presence must fully reflect this exceptional contribution and at the same time respond to the needs of online consumers who sample, share and purchase cultural products,” explains Inpix president Normand Bélisle.

The new site, which will launch in time for the fall season, provides an effective counterpart to the Opéra de Montréal’s marketing efforts to attract a broader audience.

“We can have the best artists on stage, but if there’s no chemistry with the public, then it won’t work. Internet gives us the opportunity to create this chemistry, especially with young people,” states Opéra de Montréal director Pierre Dufour.

About Inpix


Inpix is a Web agency that provides complete interactive communication solutions combining the strength of relationship marketing and the richness of digital content.

Founded in 2000, Inpix counts Best Buy Canada, Éditions Protégez-Vous, Éduc’alcool, Future Shop, Novem Télévision, Naya, Opéra de Montréal, RDS, Reitmans, Stingray Digital Media Group, TV5, Telus Business Solutions and VRAK.TV among its clients.

For more information, please contact:
Normand Bélisle, president
Tel.: 514.931.0255, ext. 414