Hain Celestial Canada, a leader in the organic food industry, has awarded Inpix the mandate of producing its interactive activities.
Inpix will play an active role in planning and developing interactive and relationship marketing strategies for Hain Celestial Canada.
Hain Celestial, whose annual sales reach $700 million, is a leading distributor of natural food in Europe and North America. The choice of Inpix reflects Hain Celestial’s desire to consolidate its presence on the Canadian market.
The mandate includes taking charge of the email program for all brands in the Hain Celestial group across the country, including the Yves Veggie Cuisine line of products and Rice Dream and Soy Dream beverages, available in supermarkets.
Inpix will also contribute its expertise to increase the visibility of the Hain Celestial Canada brand on the Web and in search engines.