The international WebAward competition, sponsored by the Web Marketing Association, honoured Inpix with a 2007 Standard of Excellence award in the Insurance category for the Kick-Start Your Dreams viral campaign, produced for TD Insurance’s Motovasion insurance program.

This award honours the design, interactivity, innovation and user-friendliness of the Kick-Start Your Dreams Internet site. The two-pronged viral campaign sought to attract the greatest number of motorcyclists as prospects, and then to convert them into brand customers.

All operating interfaces were designed to appeal to motorcyclists aged between 18 and 64 living in one of the seven Canadian provinces in which TD Insurance operates. A high rate of participation, the number of new prospects registered, and a successful marketing strategy defined the campaign.