"An advertising platform where web and traditional media converge"
As part of the “Ose le rose” advertising campaign, DesArts Communication asked Inpix to redesign leporc.qc.ca, the Fédération des producteurs de porcs du Québec website for the general public. This platform educates Quebeckers about the consumption of pink pork and lays to rest common myths.
For Inpix, this mandate afforded an opportunity to work on a new structure that facilitates navigation and consumers’ access to recipes in particular. Adopting the lifestyle magazine concept, Inpix completely redesigned the site to give consumers a taste for Québec pork all year long. The content is easily navigated by means of a recipe index or by context (cut of meat, cooking method). Synergy with print advertising and search engine optimization enabled the leporc.qc.site to become the leading reference for pork recipes.