Montreal, August 13, 2009 – The Opéra de Montréal is pleased to announce that, as of early today, its all-new website is online.

In addition to the design of the site, Quebec-based firm Inpix (inpix.ca) has been commissioned to implement an all-new interactive and operational strategy. The new site was designed to create an interactive experience that is in keeping with the Opéra de Montréal’s dynamism, facilitate online ticket purchases, and establish a special relationship with opera lovers. The new site will effectively support the Opéra de Montréal’s marketing efforts to attract an ever-larger audience.

The new site enhances interactive communication by:
- providing web users with a unique and rich virtual experience through user-friendly browsing
- more effectively providing users with information on shows (casts, synopses, artists’ and composers’ bios) and complementary activities surrounding each production (preOpera, metrOperas, special activities, promotions)
- simplifying online ticket purchases
- enriching the site with videos (rehearsals, interviews, educational material, performance excerpts) and audio excerpts
- establishing a section for companies and the benefits specific to them (scheduled to go online in late August)
- distributing a newsletter covering all the latest news about the company

The seasoned team that handled the overhaul of the site is made up of:
Rebecca Coggan, Account Director and Interactive Strategist, Mathieu Therrien, Web Producer, Julie Poulin, Artistic Director, Vlad Oancea, UI Designer, Jean-Philip Thibault, HTML Integration, and Jean-Philippe Guy, Flash.

About Inpix
Inpix is a web agency that offers complete interactive communications strategies, combining the power of relational marketing with the richness of digital content.
Founded in 2000, Inpix’s clients include Best Buy Canada, Éditions Protégez-Vous, Éduc’alcool, Future Shop, Novem Télévision, Naya, Opéra de Montréal, RDS, Reitmans, Stingray Digital Media Group, TV5, Telus Solutions d’affaires, and VRAK.TV.

Opéra de Montréal
Alain Labonté Communications
Tel.: 514.523.9922


Normand Bélisle, President
Tel.: 514.931.0255, extension 414