30 years of operatic art at its best
The relationship marketing strategy implemented by Inpix has allowed the Opéra to substantially increase its revenues by optimizing the channels of communication to suit the various targeted segments.
A cornerstone of this mechanism is the Opéra’s new website, designed to convey the complete Opéra de Montréal experience and optimize online ticket purchasing. The site makes communications more dynamic by:
• immersing site visitors in a rich, unique experience;
• efficiently providing information on each show (cast, synopsis, performer and composer bios) and related events (preOperas, metrOperas, special activities, promotions);
• ensuring an efficient conversion of visitors to ticket buyers;
• offering a wide range of entertaining content (rehearsals, interviews, learning tools, video excerpts and audio excerpts);
• maintaining regular contact with potential ticket buyers through a newsletter.
The results obtained demonstrate the suitability of the approach: in less than three months, online sales have increased by more than 50%.