"Television in the Web 2.0 Era"
The new TV5 Québec Canada website, designed and produced by Inpix, successfully combines the concept of television–Internet convergence with a rich, rewarding user experience.
The TV5 and Inpix teams collaborated closely, developing a strategic plan to position TV5 as a genuine multiplatform content provider, with the result that content is now available on Internet, by email and by RSS feeds, and will soon be on mobile platforms.
TV5 relied on technologies put in place by Inpix, namely a content management system (CMS) and customer relationship management (CRM), to improve the synergy between the television network and the Internet site.
TV5 Québec Canada now offers the public a complete experience that is gradually spreading to different digital channels. This new approach positions TV5.ca as an indispensable destination for all French-speaking Canadians and for all Francophiles in North America.